ch fragrance in this series is a travel diary rendered in scent, demonstrating Ellena's ability to capture landscapes and emotions with extraordinary precision.
website:https://www.hermes.com/15:T8e1,L’Oréal, the worlds leading beauty conglomerate, has defined global beauty standards for over a century. Founded in 1909 by French chemist Eugène Schueller, the company began as a small venture named Société Française des Teintures Inoffensives pour Cheveux, focusing on gentle hair dye formulations. Its first product, L’Auréale”—inspired by a popular hairstyle of the era—gave the brand its enduring name, symbolizing the fusion of science and beauty.
For 115 years, L’Oréal has stayed true to its founding DNA: research and innovation at the service of beauty. In the 1930s, it launched the first soap-free shampoo (1934) and Ambre Solaire, a pioneering sun protection oil (1935), setting early industry benchmarks. By 1939, the company rebranded as L’Oréal and established its Paris headquarters, laying the groundwork for international expansion.
L’Oréal’s headquarters are in Clichy, France, with a presence in 150 countries and a workforce of over 90,000 employees. It operates four core divisions: Professional Products, Consumer Products, Luxury Products, and Active Cosmetics, overseeing 37 global brands including Lancôme, Maybelline, Garnier, and Redken. In 2023, the group reported €41.2 billion in sales, solidifying its position as the world’s largest beauty company.
At the heart of L’Oréal’s success is its unwavering commitment to innovation. The group invests over €1 billion annually in R&D, with 21 research centers across 13 countries and a team of 4,000 scientists. Breakthroughs span skincare (anti-aging serums with hyaluronic acid), haircare (color-protective shampoos), and makeup (long-wear, inclusive foundation shades), catering to diverse skin tones, hair types, and ages. The iconic tagline “I’m worth it,” launched in the 1970s, encapsulates its mission to empower women globally.
Sustainability and ethics define L’Oréal’s modern identity. Its “L’Oréal for the Future” program commits to carbon neutrality by 2050, 100% recyclable packaging by 2030, and ethical sourcing of raw materials. The brand champions inclusive beauty, rejecting narrow standards and celebrating diversity in all forms—cultural, ethnic, and generational.
website:https://www.loreal.com/16:T5c9,Nasomatto, a niche perfume brand, was founded in 2007 by Alessandro Gualtieri, an Italian perfumer known for his experimental and unconventional approach to perfumery. The name Nasomatto combines the Latin words nasus (nose) and matto (mad), reflecting the provocative, avant-garde nature of the brand.
Gualtieri created Nasomatto as a means to express his artistic vision and break away from the conventions of traditional perfumery. His fragrances are characterized by their unusual ingredients, unexpected combinations, and provocative aesthetics.
The perfumer: Alessandro Gualtieri
Alessandro Gualtieri, founder and perfumer of Nasomatto, is known as an enfant terrible of the fragrance industry. He is a self-taught perfumer who became passionate about perfumery at a young age.Gualtieri is an experimentalist who is not afraid to explore new olfactory territories. His approach to perfumery is based on intuition, experimentation, and a desire to create fragrances that evoke emotions and provoke reactions.
Accolades and awards
Nasomatto has gained a cult following among fragrance enthusiasts for its distinctive aesthetics and unique scents. The brand has received numerous awards and accolades, including:Best Men's Fragrance Award for Black Afgano (FiFi Awards 2013)
Best Niche Fragrance Award for Pardon (FiFi Awards 2016)
Lifetime Achievement Award in Perfumery for Alessandro Gualtieri (FiFi Awards 2019)
website:https://nasomatto.com/18:{"name":"Nasomatto","href":"nasomatto"} 19:{"name":"dior","href":"dior"} 1a:{"name":"Hermès","href":"hermes"} 1b:{"name":"chan

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